Build-A-Bear adds digital exec

Toy retailer Build-A-Bear has appointed former Lego VP Carmen Flores as SVP, ecommerce and digital experiences

Toy retailer Build-A-Bear has appointed former Lego VP Carmen Flores as SVP, ecommerce and digital experiences

Flores will be responsible for defining and leading the company's global digital experience strategy and will work closely with the brand and technology teams.

David Henderson, chief revenue officer, Build-A-Bear Workshop, said: “Her extensive experience and forward-thinking approach to digital transformation are exactly what we need as we continue to scale our reach and elevate the guest journey across all channels. We look forward to her leadership in advancing our ecommerce platform and enhancing our digital experiences."