East of England Co-op invests in self-checkout

The East of England Co-op has invested over £600k in a new project to replace all their existing Self-Checkouts (SCOs) across their Food store estate with brand-new units from Trust Retail

The new SCOs were piloted in Ipswich, where the technology has already improved transaction efficiency and customer satisfaction. This rollout is being supported by software and IT company QCom and will standardise the East of England Co-op's self-checkout experience. They are sleeker, more modern and complete with a more intuitive user interface that better meets customer expectation. 

Beyond a more modern look and improved customer experience, Trust Retail’s SCO solution has the potential to improve the retailer’s shrinkage through in-built camera technology, as well as headset integration for colleagues and advanced age verification technology, both to help reduce customer waiting times. 

Rob Smith, CTO for the East of England Co-op said: “Using technology to improve the customer experience in our Food stores is incredibly important to us. This partnership with Trust Retail alongside a substantial investment from the business ensures that we’re doing just that as well as providing technology that can create further efficiencies and compliance improvements in the future.”