Tails wags for better delivery

Pet food supplier Tails.com says it has transformed delivery operations with Metapack

With Metapack, Tails.com now offers pet owners greater shipping choice and price transparency at checkout, while also driving down its fulfilment costs.

Equipped with real-time data and operational insights powered by Metapack, the business can more easily refine fulfilment processes for faster shipping, reduce failed deliveries and improve purchase conversion rates at checkout.

“Streamlining our tech stack with Metapack’s capabilities has significantly improved our visibility across the entire distribution journey—from fulfilment through to final delivery. The platform’s transparency and reliability position Tails.com to be more agile and responsive to opportunities within the courier market,” said Maxime Thomas, head of UK operations for Tails.com. “Metapack’s enhanced insights drive our data-driven decisions to proactively address issues. As a result, we can ensure the accuracy of our delivery promise to consistently uphold a customer-first experience that strengthens loyalty.”