JD Group extends omnichannel partnership

Sportswear retailer JD Group has chosen Fluent Order Management to support omnichannel performance across its Hibbett stores

By moving from a European deployment to a global footprint, Fluent Commerce’s solution will transform Hibbett’s fulfilment technology stack and scalability to support business growth.

As part of a broader ecommerce digital transformation, Hibbett will implement Fluent Order Management and Big Inventory, with a strong focus on Global Inventory and Product Availability modules to support omnichannel experiences such as buy online, pick up in store (BOPIS), ship-from-store, and drop-ship fulfilment options. The new solution will improve order accuracy and visibility, reducing customer service calls and improving customer confidence in stock availability.

Jetan Chowk, CTO at JD Sports Fashion plc, said: “Fluent Commerce's proven performance and seamless delivery for JD and with other large-scale retail networks made them the ideal partner. Its platform provides the agility we need to reduce operational complexity as we continue to grow our global business”.