Carol’s Daughter relaunches site

Beauty brand Carol's Daughter, has relaunched its direct-to-consumer ecommerce platform at carolsdaughter.com

The news follows founder Lisa Price's reclaiming of the brand in April 2025, when she returned as an owner and became madame president.

Price said: "When I started this brand, the magic happened because our community felt genuinely seen, valued, and beautiful. Reclaiming Carol's Daughter and launching our direct-to-consumer platform allows us to return to that foundation. We are meeting our customers exactly where they are, connecting with them directly, and building together."