DXL app gets big upgrade
Clothing retailer Destination XL Group has launched FiTMAP® Scanning Technology on its mobile app, designed to revolutionise the way Big + Tall men find their correct size and perfect fit
The scanning technology is available on an iPhone or iPad via the DXL app, as well as in more than 80 DXL stores nationwide in the US. The scan measures 243 data points to create a precise, personalised fit profile, designed to help customers find the right size across 25+ top brands.
"For years, inconsistent sizing has made shopping difficult, particularly for Big and Tall men who often struggle to find their size at all," said Harvey Kanter, CEO of DXL. "With the FiTMAP® Scanning Technology now on the App, guys can scan at home and eliminate any further frustration and finally find the right sizes. In fact, every customer who gets scanned will have an easier fit experience, whether they're shopping in-store or online."
