United Supermarkets brings back interactive loyalty

United Supermarkets in partnership with TCC Global has brought back its “28-Day Challenge” campaign to the United Supermarkets, Albertsons Market, Market Street and Amigos banners

The 2026 Campaign, which includes even more new challenges to promote exercise and healthy eating, also has an AI component for task tracking.

United Supermarkets guests can upload an image for proof of action, like an image of an exercise duration tracker. Participants can also upload images of meals when they are adding different coloured vegetables to their diet. Each activity rewards United guests with valuable discounts or sweepstakes entries. In the stores, customers in certain markets are even able to meet with one of the retailer’s registered dieticians.

“The 2026 28-Day Challenge creates incentives for our guests to make better health and wellness decisions during the campaign and throughout the year, because we want each of them to shop with us for many years to come. We’ve added a few elements to the program to help participants reach their goals while rewarding them for achieving their milestones,” said Tony Crumpton, CMO, VP at United Supermarkets.