Subdued goes bold with global expansion

Italian fashion brand Subdued is teaming up with its tech partner for international expansion

In Italy, Subdued has already deployed XY Retail’s cloud-native Retail Operating System (Retail OS) and POS, to  unify its physical and digital channels on a single platform.

Following the successful domestic rollout, it is now expanding the XY platform across its global store network. The transition provides a single, real-time source of truth for inventory, customer data, and operations, replacing fragmented legacy systems with an agile, scalable retail foundation.

Alessandro Orsini, co-founder and operations manager, Subdued, said: “XY Retail’s platform enables us to unify our operations globally and focus on what matters most – creating inspiring, trend-driven experiences for our customers. XY Retail gives us the flexibility and insight to connect with our audience in fresh, meaningful ways across every store and touchpoint.”