Gumtree secures onboarding for growth

Marketplace Gumtree has announced a new onboarding partnership as it looks to become the go-to platform for home services

Gumtree is partnering with GBG, the global identity technology business, to support its next stage of growth in the home services sector.  

GBG’s end-to-end Know Your Business (KYB) solution,GBG Detected, will play a vital role in this transformation by streamlining the onboarding process for verified home service providers and enhancing trust and safety across the marketplace. 

Joseph Rindsland, head of digital trust & safety at Gumtree, said: “With its business onboarding solution, GBG Detected, we’re able to automate this process into a single, connected system, eliminating silos and static checks. This helps us onboard and verify service providers faster, while also improving their user experience, supporting our goal to lead in home services category.”