The Vitamin Shoppe adds AI advisor
US nutritional products retailer The Vitamin Shoppe has announced the opening of a new Innovation Store with an AI-powered advisor
The new store is the first to introduce Shoppe Advisor, The Vitamin Shoppe’s AI-powered, interactive digital discovery tool designed to enhance in-store education, engagement, and personalisation.
Via a digital touchscreen, Shoppe Advisor provides instant access to detailed product information and expert-sourced wellness content, including articles and videos searchable by health goals, trends, and brands.
The tool also enables real-time inventory checks in stores and on vitaminshoppe.com.
"We are thrilled to open this new Innovation Store with Shoppe Advisor elevating the customer journey," said Jim Abbatemarco, chief retail officer at The Vitamin Shoppe.
