Coty gets AI makeover

Cosmetics and beauty company Coty has announced a strategic collaboration with OpenAI to expand the use of advanced AI tools across areas of its global organisation

With ChatGPT Enterprise, Coty employees will gain access to OpenAI’s most capable models with enterprise-grade security and privacy, supporting daily work and cross functional collaboration.

This first phase gives targeted teams access to secure, enterprise grade AI tools, with the flexibility to scale based on Coty’s evolving needs.

Coty CIO Jerome Auvinet said: “This collaboration enables Coty teams to securely use OpenAI’s leading, enterprise-grade AI capabilities in line with Coty’s expectations for privacy, quality, and performance. It helps our teams work more efficiently and focus on higher-value contributions.”