Williams-Sonoma to test ChatGPT ads

Digital first furnishings retailer Williams-Sonoma are participating in the OpenAI Ad Pilot Program, becoming one of the first companies to test ads in ChatGPT

As an early participant, Williams-Sonoma will explore how advertising in ChatGPT can reach customers at decision-making moments, helping surface relevant, high-quality products while preserving the trusted and transparent user experience both companies value.

“AI is rapidly enhancing product discovery and becoming an integral part of how consumers make informed purchasing decisions,” said Williams-Sonoma CEO, Laura Alber. “By collaborating with OpenAI in this early test, we have the opportunity to help develop a new advertising approach—one designed to engage consumers thoughtfully, contextually, and in a manner that aligns with how users expect to interact with information on their platform.”