JD Sports Fashion in RFID deployment

Sports apparel retailer JD Sports Fashion has signed a new ask with Checkpoint Systems to deploy its ItemOptix™ RFID Inventory Management Software

This partnership modernises inventory management, delivering real-time inventory visibility that enables JD Sports to improve shelf availability and make more accurate, data-driven inventory-focused decisions across its store network.

The collaboration began with a pilot in the second half of 2024 in the UK, France and Spain across five stores and has rapidly scaled into a full SaaS rollout. The initial phase will see more than 400 stores go live by the end of the year in the UK and Ireland, with the deployment expanding across Europe to reach nearly 1,000 stores by the end of 2026. In parallel, Checkpoint’s DC tunnel solutions are already operational in JD Sports’ UK Distribution Centre, with installation at the Netherlands distribution centre scheduled imminently. 

Daniel McGrath, JD group head of customer operations, said: “We are very excited to take our partnership with Checkpoint to the next level over the coming months and years ahead, and we thank Checkpoint for their support and for everyone’s efforts to date as we start our RFID Journey.”