John Lewis launches TikTok Shop
John Lewis has launched AI-powered shopping features and kicked off a 90-day trial run on TikTok Shop
Customers will be able to browse and purchase John Lewis’ range on AI platforms like ChatGPT and TikTok users will be able to complete purchases directly from John Lewis without leaving the app.
Dom McBrien, chief digital and omnichannel officer, John Lewis, said: “Our customers are already using AI apps and discovery platforms to find products they love. These investments will mean that we are right there when customers are looking for ideas - and being able to quickly and easily buy in a few clicks is a gamechanger. We look forward to rolling out these functionalities and welcoming them into our omnichannel mix alongside our own app, website, and physical stores.”
Broghan Smith, head of key accounts at TikTok Shop UK, added: "We're delighted to welcome John Lewis to TikTok Shop. As a cornerstone of British retail with a proud heritage, John Lewis represents exactly the kind of quality brand our community loves to discover. We're excited to see how they'll succeed with discovery commerce on TikTok Shop, bringing their trusted products to life in new and engaging ways for our users."
