Ulta Beauty announces TikTok Shop launch
By Retail Technology | Monday March 16 2026 | UPDATED 15.03.26
Ulta Beauty will become the first US specialty beauty retailer to launch on TikTok Shop
It will initially launch with a curated assortment of only adult brands, which it believes will add “another exciting tool” to its brand-building playbook.
The announcement was made on an earnings call.
