Tesco re-appoints media agency

Tesco has re-appointed WPP Media’s EssenceMediacom as their media agency partner across the UK and Central Eastern European markets, Hungary, Slovakia and Czech Republic

The appointment will cover media planning and buying services but also a deep tech and data integration with WPP’s Open platform and Open Intelligence capability. 

Becky Brock, Group MD for Customer at Tesco, said: “It’s great to be able to continue our partnership with EssenceMediacom and WPP following a thorough review process. We are looking forward to continuing to work with the team as we leverage new technologies to unlock more value for our customers and business from media planning and delivery.”