Russell Hobbs gets steamy on social

Home appliance brand Russell Hobbs has launched a new social-first branded entertainment series created to spotlight its Midnight Collection fabric care range

Designed specifically for social media, Steam Queens is a 12-episode series that reimagines everyday clothing care.

It forms part of Russell Hobbs’ wider strategy to connect with contemporary audiences through content that prioritises relevance, usefulness and entertainment, rather than traditional product-led messaging.

Hosted by Frankie Bridge, six episodes see Frankie front the series, exploring how technology can be used to refresh, revive and rework clothing items using Russell Hobbs’ fabric care collection.