Sephora brings app to ChatGPT

Beauty retailer Sephora has announced a new AI-enhanced consumer experience with the launch of its app in ChatGPT

Piloting in the United States, the Sephora app in ChatGPT will assist customers in discovering and shopping for the right solutions with curated advice and recommendations.

Customers will be able to use their Sephora loyalty rewards and member benefits such as free shipping promotions and samples, with future updates enabling payments and checkout directly within the app to meet users where they are. 

Anca Marla, Global Chief Digital Officer of Sephora, said: “At Sephora we are passionate about assisting our customers with the best beauty advice and curation, wherever and whenever they want. Today this means piloting the Sephora app on new intelligent channels such as ChatGPT. We are proud to introduce this experience in the US market, with the goal of expanding this globally.”