Second-generation website and social media platform will introduce more consistent experience and interactive features

Second-generation website and social media platform will introduce more consistent experience and interactive features

Internationally renowned designer Caroline Castigliano, best known for her couture bridal gowns and wedding dresses, is launching a new website and social media platform designed by digital agency Brilliant.

The second-generation site has been redesigned to create a seamless user journey and create a more interactive consumer experience. The site will include video content, links to social media sites such as Facebook and Twitter, and membership pages, such as Castigliano Exclusives Bridal and Evening Clubs. Both clubs will offer exclusive benefits for members.

Responding to growing importance of online

Caroline Castigliano commented: “It is now more important than ever to engage with our online consumers, and with this new site we wanted to provide a platform from which we can communicate the heart of Caroline Castigliano’s brand values.

“We also wanted the design of the site to create a straightforward user journey, and to aesthetically compliment the brand, with clean lines that allow the collection to be viewed easily. Brilliant has created a site that achieves all these things. We’re very much looking forward to the new phase of our online identity.”