Supermarket updates store and category management data to gain greater visibility and maximise sales

Supermarket updates store and category management data to gain greater visibility and maximise sales

UK supermarket retailer, ASDA has just completed an update to their store plans and category space data for all 350 of its food format stores across the UK.

The project, undertaken by C A Design Services (CADS), used a team of surveyors backed up by a team of CAD technicians. CADS impressed the team at ASDA with innovative handheld barcode readers that automatically update the store CAD plan as the data is collected.

Technology allows for “big-bang” approach

Stuart Murray, ASDA’s Project Manager commented: “There is a continuous roll out of initiatives and projects going on in our stores across the country and we know from experience that having accurate records of our space and stores is vital for our business going forwards. This is why we decided to go for the big-bang approach of updating our plans in one big swoop. We anticipate excellent return on investment by optimising our space following this essential exercise.”

The collected data has been populated into a centralised database using CADS StoreSpace software. Guy Moates, director at C A Design Services added:

“C A Design Services can provide retailers like ASDA with a centralised space planning solution that delivers great quality data in a cost-effective way using a relatively small and focussed team of staff. Anyone within ASDA can now review the collected data at category, store, fixture and even shelf level and create complex reports using a standard web browser without the need for specialist software.”