Leeds-based digital agency Chapter Eight has re-designed the website for fashion designer Paul Costelloe

Leeds-based digital agency Chapter Eight has re-designed the website for fashion designer Paul Costelloe

Dublin-born Paul Costelloe has been head of a successful fashion label for over 25 years. In 2009 he launched Paul Costelloe Man, a bridge between formal and casual wear for fashion conscious men.

Chapter Eight recently re-designed the Paul Costelloe Man website with a remit to update the style and improve overall user experience. Now incorporating the new Paul Costelloe logo, the online shop website is themed in cream and gold, to reflect the luxury of the brand.

Fashion as design inspiration

The site now mirrors a fashion look-book, with images of Paul Costelloe and his four sons modelling products. Each product category now has a filter menu, enabling visitors to narrow down their search by size, colour and price. Product images feature a drop shadow, emulating the scrapbook style featured throughout the site and the homepage features a banner displaying special offers.

User-friendly content such as a scrapbook section includes catwalk videos, style tips and sketches, giving an insight into the design process. Visitors can take part in regular competitions to win luxury prizes and are encouraged to engage with the brand through social media channels Twitter and Facebook. On certain areas text has been removed and replaced with pop up's which are now used to display key information, for the user to decide what they view.

Look, feel and sales experience

Kate Berwin, marketing firector for Paul Costelloe, commented: “The redesign by Chapter Eight has freshened up the look of our website and introduced some exciting new content. We're really happy with the end result, as every aspect of the site has been reviewed. It's important for us to reflect the quality of our products through everything we do, so this new website fits perfectly.

“Our website is now one of the largest concessions for the company and since Chapter Eight began handling all our e-business operations in March, we've seen an uplift in sales of over 100%. We're confident this will continue through the seasons.”

Mario Thomas, managing director of Chapter Eight, said: “We are delighted to have exceeded the client's expectations with this project. We've been working with Kate and her team to provide a full range of services including handling their online transactions as well as e-marketing. We've got exciting plans for the launch of the new look website including special offers, competitions and brand new products to be introduced.”