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US retailer selects Starmount to develop mobile point-of-sale application using the iPod Touch

Starmount recently announced that they have signed an agreement with global retailer Urban Outfitters to develop an in-store mobile point-of-sale (PoS) application. Deployed on the Apple iPod touch to deliver an easy-to-use interface, the application is aimed at improving personalised customer service, increasing floor efficiency and reducing transaction time and costs. 

“We are excited to work with Starmount on mobile PoS,” said John Devine, executive director of information technology for Urban Outfitters. “Starmount’s solution will deliver a platform to drive efficiency in-store while enabling us to create the differentiated customer experience Urban Outfitters is known for.”

The mobile PoS solution will provide store associates a tool to complete transactions where the point-of-decision is occurring, said the company. It will include full functionality of a fixed-base PoS system, as well as integration with in-store databases, the company added.

Framework technology provides integration

The mobile application will be developed on the Starmount Application Framework, which is platform and operating system-independent, designed to easily integrate applications from point-of-service systems to inventory management tools. The framework can be extended to new mediums such as interactive kiosks and digital signage, enabling customers to focus on their changing business needs instead of the underlying technology, said the company.

“Urban Outfitters is truly an innovator with instore technology,” said Joe Halloum, president and chief executive of Texas-based Starmount. “The collaboration with Urban Outfitters continues our longstanding relationship to deliver connected commerce products and services that will improve their customers’ in-store experience while lowering their transaction costs.”

A prototype will be demonstrated at Oracle Retail CrossTalk 2010, a forum to be held from 22 to 24 June that brings together retail executives from around the US to share ideas and discuss industry trends.

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