Sigma’s ‘Il Mondo della Frutta’ store successfully rolls out ZBD electronic shelf labels

Sigma’s ‘Il Mondo della Frutta’ store successfully rolls out ZBD electronic shelf labels

Sigma, the Italian supermarket group with over 2,000 stores, has successfully implemented electronic shelf labels from ZBD, the epaper for retail specialist, in its brand new ‘Il Mondo della Frutta’ concept store in Boltiere near Bergamo, Italy.

The project was undertaken by Proxima Centauri, a retail systems specialist, and ZBD’s VISION partner in Italy.

The retailer has introduced a mixed estate of ZBD’s so-called electronic point-of-purchase (epop) displays within its delicatessen, meat and bakery departments. ZBD’s range of electronic shelf labels has been deployed with the larger displays (epop 300s and 500s) installed in the fresh departments, while smaller epop 50 displays are being used in the chilled section.

Essential compliance effort

Andrea Villani, who looks after the stores network for Consorzio Europa, Sigma’s distribution centre, said: “The ZBD solution is business critical to Sigma, as Italian law requires that all meat provenance information is displayed clearly and accurately, to avoid the risk of fines. As this information is subject to frequent change, the ZBD solution provides a reliable and labour saving solution. We selected ZBD’s epop range because they offered the best solution in terms of infrastructure, a fast roll out and a rapid return on investment.”

ZBD’s solution will help Sigma manage price promotions and food wastage within the delicatessen department, where there is also a requirement to display the ingredients in products. Price reductions can be displayed quickly, helping to reduce wastage.

Gianluca Pinoli, sales manager for Proxima Centauri, added: “Sigma selected the ZBD solution because they recognised it as the market leader. Other retailers that have already successfully implemented the solution have commented on the fast implementation that they have enjoyed, in addition to its minimal requirements in terms of infrastructure, and the positive comments that they’ve received from store associates and customers.”

Future plans include the implementation of ZBD’s epop 50s, the smallest display in the range, throughout the store.