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Articles tagged #ATTRIBUTION

Found 1 matching articles.

#Marketing

Embracing marketing mix modelling in the era of cookies deprecation

Published 11.04.24 by Elisa Pogliano, Hen’s Milk Principal Consultant
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.