Articles tagged #ATTRIBUTION
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#Marketing
Embracing marketing mix modelling in the era of cookies deprecation
Published 11.04.24 by Elisa Pogliano, Hen’s Milk Principal Consultant
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.