New e-commerce sites to expand UK retailer’s online presence into Europe and US

Accessorize has selected the software-as-a-service (SaaS) based e-commerce platform from Venda for international expansion to power its new online stores for Accessorize across Europe and the US. 

With online year-on-year growth almost doubling in 2009, parent company Monsoon decided to establish an independent online site for its fashion accessory brand Accessorize, mirroring its positioning on the High Street. Having successfully used the Venda platform for its own website, Monsoon selected Venda again.

The Accessorize site will make use of the latest technology from Venda’s e-commerce solution to create a customer-friendly shopping experience including social elements, dynamic navigation, flash and behavioural merchandising, all supported by Venda’s global community of interest that includes technical and business support.

One-stop-shop adds local expertise

Venda's SaaS e-commerce platform will provide Accessorize with an easy-to-integrate solution, with features that make managing and updating the system simple and efficient, added the technology firm. Venda will handle all the maintenance, hosting, upgrades and system integrations that keep the site current and provide for a modern, e-commerce shopping experience.

Steve Back, chief communications officer of Monsoon and Accessorize, commented: “We were pleased by Venda’s approach to successfully hosting Monsoon’s e-commerce offering and supporting us through the growth we have seen over the last three years and their reliability and availability is very strong. By creating an online experience similar to walking into an Accessorize store, the return on investment from the online opportunity is sizeable.”

Translating High Street retail online

“Venda clearly understood how to translate High Street retail into online and helped create a tailored solution to our specific requirements. The company’s familiarity with the complex US tax and payment system all brought peace of mind and will allow us to successfully expand into a tough and competitive market.”

As part of the expansion, the online store will be available in five different languages across Europe, namely English, German, French and Danish.