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Database marketing firm to provide desktop solution for insight on Craghoppers and Bear Grylls customers

Outdoor travel clothing brand Craghoppers has appointed customer insight and database marketing specialist Transactis

The contract is to deliver a customer and acquisition communications programme with a February 2011 go-live date through Vision, the specialist’s marketing software and covers two brands – Craghoppers and Bear Grylls.

Craghoppers wanted a better view of its prospects and customer base in order to improve campaign targeting and customer segmentation in 2011. The Vision software will give the brands a single customer view across all touchpoints and a platform for managing customer and prospect data, enabling Craghoppers to keep pace with customer behaviour and act on insights gained from analysis of this information. 

Taking marketing to next level

Craghoppers can then segment its customers and prospects faster and more easily, and shape tactical contact strategies.

Jonathan Miles, marketing campaign manager for Craghoppers, commented: “I knew that if we were going to take our business offering to the next level and meet our goals and objectives, we needed the correct platforms and systems in place to enable us to do so.

“Transactis worked tirelessly with me and my team to prove the true value of implementing Vision. We will now have a ‘single customer view’ system that gives us a true marketing insight at our fingertips and across both brands. The flexibility and visualisation Vision brings us is fantastic and I intend to make this system work hard for us moving forward.”

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