New flexible shopping experience supports fashion retailer’s multichannel expansion

Republic, the UK men’s and women’s multi-branded fashion retailer, has announced the launch of their latest multichannel ‘click & collect’ initiative, which enables customers to order online and pick up purchases from store.

Following a successful trial in two areas, click & collect launched across the retailer’s UK stores last week. The new service is designed to not only ensure the customer receives much more flexibility in taking delivery of their order, but to also increase the web/store cohesion for customers and store staff.

Online customers will now be able to select the Republic store of their choice as their delivery address with the purchase available for collection within three days of ordering. Customers will be alerted by text when the product has arrived and is ready to be picked up.

Extending e-commerce investments

Republic has developed the service with Venda, its e-commerce platform provider, as part of the retailer’s drive to create a seamless service between stores and online: giving customers the choice to shop in a way that suits their lifestyle.

Jo Molineux, head of multichannel at Republic, commented: “The continued strategic investment in our multi-channel offering reflects our commitment to put our customer at the heart of the brand – offering choice on how to shop for the latest trends and brands with Republic. Following the launch of our sleek mobile optimised site, ‘click & collect’ is the latest step in giving our customers more control to tailor the shopping experience to their individual needs.”