Long-established Asian luxury fashion brand chooses CPA network to reach shoppers online and drive international customer acquisition

Luxury department store Lane Crawford began working with performance marketing network Rakuten LinkShare to engage with new customers on its global site, lanecrawford.com, on a cost per acquisition (CPA) basis.

Having traded for 163 years in Hong Kong and China, Lane Crawford is expanding its footprint to the international online shopping community in the UK, US and Australia.

Building on retail heritage

Lane Crawford is working with Rakuten LinkShare CPA network advisors to develop digital content and incentives designed to attract new customers to the international multi-currency shopping site. 

Lane Crawford’s CPA programme will focus on working with publishers such as Polyvore andShopStyle to deliver social shopping and discovery shopping experiences online.

Lane Crawford has developed integrated online and instore services and marketing programmes, through a strategy it calls “connected commerce”.

Connecting up commerce

Andrew Keith, president of Lane Crawford, stated: “We are building a connected commerce business for the long term and are focused on creating and delivering the best proposition in line with our brand, and for our customers’ convenience.”

The retailer’s new site offers a newly launched designer menswear offer, as well as new products each week, bi-lingual editorial content, tri-lingual style experts, customer service and multi-currency payment platform that provides multiple payment options.