Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Swarovski unveils ‘wish list’ for social channels

By Retail Technology | Wednesday June 5 2013

Creative digital agency creates Facebook ‘present finder’ e-commerce tool for leading jewellery retail brand

Swarovski has this week unveiled a 'wish list' tool to help monetise its social media channels.

Created by Perfect Fools, a link to the new wish look tool inviting fans to “Wish List it" will be posted in all Swarovski Facebook product posts and the brand’s other social platforms, including Twitter, G+ and Pinterest.

The product is then automatically added to the individual’s wish list, which can be seen and shopped for by friends and family, who are able to follow a link to Swarovski’s e-commerce site to view the item in more detail and potentially complete the purchase as a gift.

Linking to multichannel and social

The wish list can also be set to appear on Facebook Walls ahead of calendar dates such as birthdays, Christmas, Mother’s Day, anniversaries and other events.

While the retailer itself had not commented on the tool at the time of its launch, Perfect Fools said it designed the tool to be a bridge between social media and retail stores. Those accessing the wish list via a smartphone are also able to locate the nearest Swarovski store to complete the purchase in person.

Related items

Wildberries picks payment service provider

By Retail Technology | Retail Technology

Decantalo uncorks online engagement

By Retail Technology | Retail Technology

Bargain Max expands payments online

By Retail Technology | Retail Technology

COVID-19 thrusts online grocers into the spotlight

By Retail Technology | Retail Technology

COVID-19 causes Ocado temporary shutdown

By Retail Technology | Retail Technology

Farmdrop upgrades warehouse management

By Retail Technology | Retail Technology

Just Eat orders machine learning

By Retail Technology | Retail Technology

Swoon goes CG for rich content

By Retail Technology | Retail Technology

Lonely Planet enhances online platforms

By Retail Technology | Retail Technology

Ocado partners with digital ad platform

By Retail Technology | Retail Technology