Swarovski unveils ‘wish list’ for social channels

Creative digital agency creates Facebook ‘present finder’ e-commerce tool for leading jewellery retail brand

Swarovski has this week unveiled a 'wish list' tool to help monetise its social media channels.

Created by Perfect Fools, a link to the new wish look tool inviting fans to “Wish List it" will be posted in all Swarovski Facebook product posts and the brand’s other social platforms, including Twitter, G+ and Pinterest.

The product is then automatically added to the individual’s wish list, which can be seen and shopped for by friends and family, who are able to follow a link to Swarovski’s e-commerce site to view the item in more detail and potentially complete the purchase as a gift.

Linking to multichannel and social

The wish list can also be set to appear on Facebook Walls ahead of calendar dates such as birthdays, Christmas, Mother’s Day, anniversaries and other events.

While the retailer itself had not commented on the tool at the time of its launch, Perfect Fools said it designed the tool to be a bridge between social media and retail stores. Those accessing the wish list via a smartphone are also able to locate the nearest Swarovski store to complete the purchase in person.