Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Swarovski unveils ‘wish list’ for social channels

By Retail Technology | Wednesday June 5 2013

Creative digital agency creates Facebook ‘present finder’ e-commerce tool for leading jewellery retail brand

Swarovski has this week unveiled a 'wish list' tool to help monetise its social media channels.

Created by Perfect Fools, a link to the new wish look tool inviting fans to “Wish List it" will be posted in all Swarovski Facebook product posts and the brand’s other social platforms, including Twitter, G+ and Pinterest.

The product is then automatically added to the individual’s wish list, which can be seen and shopped for by friends and family, who are able to follow a link to Swarovski’s e-commerce site to view the item in more detail and potentially complete the purchase as a gift.

Linking to multichannel and social

The wish list can also be set to appear on Facebook Walls ahead of calendar dates such as birthdays, Christmas, Mother’s Day, anniversaries and other events.

While the retailer itself had not commented on the tool at the time of its launch, Perfect Fools said it designed the tool to be a bridge between social media and retail stores. Those accessing the wish list via a smartphone are also able to locate the nearest Swarovski store to complete the purchase in person.

Related items

NRF 2024: Tech challenges retailers to work smarter

By Miya Knights, Publisher | Miya Knights, Publisher

Deichmann transforms online business

By Retail Technology | Retail Technology

Data: Millennials prefer online shopping

By Retail Technology | Retail Technology

Online checkouts losing money for retailers

By Retail Technology | Retail Technology

NRF 2023: Retail tech for resilience and reinvention

By Miya Knights, Publisher | Miya Knights, Publisher

Mattress Online adds sleep service

By Retail Technology | Retail Technology

ASICS races to modernise online

By Retail Technology | Retail Technology

TM Lewin suits up for digital marketing

By Retail Technology | Retail Technology

Primark makes online move

By Retail Technology | Retail Technology

Dubarry steps up online

By Retail Technology | Retail Technology