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Argento appoints marketing agency

By Retail Technology | Friday June 21 2013

Fast-growing online jewellery store appoints new SEO agency to boost online presence, increase traffic and grow sales

Argento has appointed 4Ps Marketing as its new search engine optimisation (SEO) agency to implement in order to increase targeted traffic to their website and increase sales of their jewellery. 

The initial focus for this project is to support Argento Jewellery with their new website launch from an SEO perspective; minimising loss of traffic and improving search engine result rankings. 

Boosting traffic and revenue

The company’s reported strategic objective is to improve Argento’s online presence, awareness of its retail brand and the products it sells, including jewellery brands Pandora, Disco Brands and Thomas Sabo, and to drive forward search engine visibility for non-branded terms, resulting in higher organic traffic and revenue.

Mel Boyle, online marketing manager at Argento, stated: “4Ps Marketing stood out for us through their initial research, expertise and commitment to getting the job done. We were very impressed with their professionalism and excited about getting the project going.”

The project will include the planning and migration of a new website, while developing an SEO content and social strategy, analytics reports, insights into online users and relevant audience engagement to promote Argento’s products and grow its customer base online.

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