Bathrooms.com enlists e-merchandising IT

Bathrooms.com has appointed Apptus Technologies to enhance the customer journey on its website and drive online conversion rates using the provider's search and merchandising technology, esales.

Apptus won a three-way pitch to work with the retailer and will now guide the e-commerce team through the implementation and deployment of its intelligent search and behavioural analytics technology. The provider said its esales software will work with the retailer’s e-commerce platform to provide a tailored customer experience by analysing buying behaviour in real-time through historic and current data sources.

This will allow the online retailer to deliver optimised search, navigation and recommendations for products and promotional content, and ensure their merchandising and marketing efforts are always on target to drive sales.

Amrit Gill, digital director at bathrooms.com, stated: “We are specialists in the design of bathrooms and are providing customers with quality products at a competitive price. We have the customer at the heart of all our business decisions, which is why we’re looking forward to working with Apptus and their esales technology to improve customer experience, as well as improve sales.”