Online jewellery retailer achieves record sales with dedicated managed affiliate programme to execute marketing strategy
Online jewellery retailer The Jewel Hut
has driven its share of UK affiliate marketing sales from 1.5% to 12% in the space of a year.
Tasks carried out by OPM on behalf of The Jewel Hut include day-to-day management of the affiliate programme, the translation of marketing strategies into affiliate engagement, the management of promotions, codes and tenancies to deliver a target overall cost.
OPM also takes care of the proactive management and review of The Jewel Hut’s programme commercials to deliver sustainability, as well as reporting to deliver transparency and return on investment (ROI) measurement.
Meeting marketing objectives
Saiqa Bi, e-commerce anager at The Jewel Hut, explained that OPM were bought on board in July 2012 to manage the growth of The Jewel Hut UK affiliate programme, which had only just launched on Affiliate Window.
"Optimus are very well known in the affiliate industry which enabled them to really push forward the programme’s ROI objectives and raise awareness of our affiliate programme, products and USPs [unique selling points]," she said. "The team at OPM have been willing to work with us with great flexibility, contributing proactively as well as adapting their approach to fit with our marketing objectives and targets.”
The online retailer is now achieving on average around 12% of its total online sales from affiliates, against a target of 10%.
Established in 2006 with the aim of selling branded jewellery at affordable prices, The Jewel Hut now offers over 50 brands and is the authorised UK stockist for Pandora, Thomas Sabo, Links of London, Tresor Paris, Fiorelli, Breil and Hot Diamonds among others.