Sports Direct finds winning affiliate team
By Retail Technology | Friday August 9 2013
Sports retail giant makes strategic affiliate marketing move dropping incumbent network for rival
Sports Direct, the UK’s largest sports retailer, has terminated its relationship with Rakuten Linkshare to exclusively partner with global performance network Affiliate Window.
Sports Direct is the UK’s leading sports retailer in terms of revenue and operating profit, and the owner of several sport, fashion and lifestyle brands including Field & Trek and SportsDirect.com.
The partnership with Affiliate Window will see these key brands from the Sports Direct Group launch individual performance marketing campaigns on the network, providing publishers with exclusive access to competitively priced sports and leisure equipment, clothing, footwear and accessories.
Recruiting quality publishers and new custom
“As the UKs number one sports retailer we want to be partnering with the best in class and Affiliate Window was the obvious choice," said Steve Thomas, business development manager for Sports Direct. “We will work closely with the Affiliate Window team to recruit quality publishers that will assist in attracting new customers locally as well as expanding our business internationally.”
With performance marketing firmly positioned as one of the cornerstones of Sports Direct’s overall online strategy, the brand plans to continue to champion the channel to increase brand awareness on each programme, to provide incremental growth on all campaigns and expand the range of publisher partners they work with.
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