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Asos signs major new logistics contract

By Retail Technology | Monday September 2 2013

Online fashion retailer makes strategic supply chain and distribution appointment in one of Europe’s largest logistics deals

UK online fashion retailer Asos has awarded a three-year contract for the management of its worldwide distribution centre (DC) to Norbert Dentressangle.

The new, £100 million-plus logistics contract saw Norbert Dentressangle take over responsibility for the management of Asos’ global, 1.1 million square foot e-fulfilment centre in Barnsley during August. 

Under the new contract, all 1,200 staff employed by Asos’ former service provider, Unipart Logistics, were offered the opportunity to transfer to the new logistics and transport provider.

Planning for continued growth

To support its continued growth and expansion, Asos has also submitted a proposal to extend the facility by 25%, effectively doubling storage capacity at the site.
 
Mark Holland, Asos’ supply chain director, stated: “The partnership with Norbert Dentressangle will continue to drive the Asos global service proposition, creating an efficient customer-focused experience, and supporting our mission to become the world’s number one online destination for young fashion.”

Asos offers over 60,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty, with approximately 1,500 new product lines being introduced each week. With 6.5 million active users, Asos.com is the world’s most visited fashion website per day by 18-34 year olds. And it ships to customers in 241 countries and territories from the Barnsley DC. In the three months to the end of May 2013, Asos achieved sales of £194 million – a 45% increase on 2012.

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