Five Guys UK launch specs instore sounds
By Retail Technology | Wednesday September 18 2013
US fast food company arriving on UK shores appoints audio-visual technology supplier to help recreate sights and sounds of customer experience
Five Guys, the US-based fast food restaurant chain, has appointed music and video technology specialist, PlayNetwork, to recreate its unique music experience for its UK restaurants.
Five Guys, whose simple menu consists of up-market burgers and fries, opened its first UK outlet on 4 July in Covent Garden, London – its first restaurant outside of its 1,100-plus outlets throughout North America.
The brand also recently opened its second location in Reading. The brand selected PlayNetwork to design the same experience found in its US restaurants.
Capitalising on all-American heritage
The provider has developed a rock sound for Five Guys, which has a distinguished affiliation with rock and roll music. The playlists it designs allow Five Guys to adjust sounds to mirror the atmosphere and time of day.
“Music plays a pivotal role to the customer experience at Five Guys and PlayNetwork has designed a sound, which stays true to our heritage,” said Marcel Khan, director of operations for Five Guys UK.
“The customer experience, created by PlayNetwork, has helped us to successfully launch in the UK, with the same image as our US restaurants.”
