Predictive marketing technology investment helps plus-size clothing retailer personalise customer communications to increase online engagement and conversions
Sealed With a Kiss Designs
(known as SWAK Designs) announced late yesterday that it will work with cloud-based predictive marketing company AgilOne
to create effective, personalised marketing campaigns for its shoppers.
By deploying AgilOne Digital Edition, SWAK Designs will have the ability to evaluate email engagement, browsing behaviour and transaction records in efforts to build more meaningful and profitable customer relations.
Greater customer communication control
By understanding and targeting each individual customer, SWAK Designs is aiming to convert more one-time buyers into repeat customers and to rekindle existing customer relations. For example, AgilOne Digital Edition automatically segments email users into groups based on their level of engagement so that SWAK Designs can customise the content and frequency of emails that get sent to shoppers. With shopper segmentation in place, the provide said SWAK Designs can increase customer engagement, email conversions and cut email opt-out rates by as much as 50%.
“We believe that fashion should be fun and accessible for everyone, and AgilOne will help us to better execute upon that vision,” said Brad Capo, founder and chief executive of SWAK Designs. “By engaging in more effective targeting, we hope to make it easier for our customers to find exactly what they are looking for when they want it. ”