Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Sealed With a Kiss Designs boosts marketing emails

By Retail Technology | Wednesday October 9 2013

Predictive marketing technology investment helps plus-size clothing retailer personalise customer communications to increase online engagement and conversions

Sealed With a Kiss Designs (known as SWAK Designs) announced late yesterday that it will work with cloud-based predictive marketing company AgilOne to create effective, personalised marketing campaigns for its shoppers.

By deploying AgilOne Digital Edition, SWAK Designs will have the ability to evaluate email engagement, browsing behaviour and transaction records in efforts to build more meaningful and profitable customer relations.

Greater customer communication control

By understanding and targeting each individual customer, SWAK Designs is aiming to convert more one-time buyers into repeat customers and to rekindle existing customer relations. For example, AgilOne Digital Edition automatically segments email users into groups based on their level of engagement so that SWAK Designs can customise the content and frequency of emails that get sent to shoppers. With shopper segmentation in place, the provide said SWAK Designs can increase customer engagement, email conversions and cut email opt-out rates by as much as 50%.

“We believe that fashion should be fun and accessible for everyone, and AgilOne will help us to better execute upon that vision,” said Brad Capo, founder and chief executive of SWAK Designs. “By engaging in more effective targeting, we hope to make it easier for our customers to find exactly what they are looking for when they want it. ”

Related items

Lindex breaks through with DAM

By Retail Technology | Retail Technology

La Redoute enhances marketplace

By Retail Technology | Retail Technology

Missguided fine tunes digital platforms

By Retail Technology | Retail Technology

ASOS expands fulfilment management deal

By Retail Technology | Retail Technology

J.Crew targets better insights

By Retail Technology | Retail Technology

Acne breaks out with replenishment

By Retail Technology | Retail Technology

Frasers boosts Flannels CX

By Retail Technology | Retail Technology

Boohoo selects new PXM provider

By Retail Technology | Retail Technology

C&A Brazil selects new PLM software

By Retail Technology | Retail Technology

Zadig & Voltaire unifies with new software

By Retail Technology | Retail Technology