Retail Technology magazine gets a new look
By Retail Technology | Monday October 21 2013
The UK’s oldest publication focused on enterprise technology use in the retail industry has unveiled a new look with exclusive content
Retail Technology has this month published the first issue of its completely redesigned magazine, with a new size, look and format that includes exclusive content.
The magazine, which was first published March 1987, has only ever been through a handful of redesigns. But, in its quest to deliver the latest and best examples of technology use within retail, its last, March/April issue as a bi-monthly publication came out earlier this year.
Feature retailer IT project reports
Aiming to bring its readers more in-depth exclusive industry coverage, the move from a 40-page bi-monthly to a bigger, 60-page quarterly publication was announced at the Retail Business Technology Expo 2013 in March. And the first, Autumn issue exclusively covers the roll out of tablet computers to staff of the mobile retail giant Carphone Warehouse, as well interviews with those driving the IT strategy forward at fashion retailer Fat Face and bespoke window coverings company Hillarys.
“This redesign is an evolution of the title that the industry has grown to know very well over the years,” commented Miya Knights, Retail Technology editor. “So we’ve retained many of the technology features that appear annually in the magazine. But we’ve also gone into much more depth on projects that can demonstrate the trends and best practice every retail technologist is looking to harness.”
The Autumn 2013 issue of Retail Technology magazine includes features that highlight instore technology use, including the latest electronic point-of-sale (EPoS) and digital signage systems, and cutting-edge retail communications technology, from printers to mobile applications, in an exclusive article from RetailInsider.com’s Glynn Davis.
Fresh insight from new contributors
While regular items remain, like innovations as Ones To Watch and longer, in-depth case studies, they are complemented by new items, like the Around The Globe and News Digest sections, to provide timely insight on hot topics, including the upcoming new Payment Card Industry (PCI) standards. The Ask The Expert web section has also been integrated into the magazine with its very own regular slot. Brian Hume, managing director of retail analyst Martec International, takes the conversion about whether consumer Wi-Fi is a good thing offline, in line with an earlier poll run on the RetailTechnology.co.uk homepage.
Frank Orman, managing director of London-based online marketing agency LeadGenerators, discusses the implications for e-commerce and multichannel retailers of the introduction of Google’s Adwords Enhanced Campaigns in the second of three regular Ask The Expert articles. And Kevin Williams, founding chairman of the Digital Out-of-Home Entertainment Network Association (DNA), explains why retail and hospitality operators should take note of this developing immersive technology area.
“We’d love to hear what questions our readers want us to ask the experts about online and in future issues, as well as any feedback or thoughts for the Editor’s Mailbox too,” added Knights.
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