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De Beers launches instore iPad service

By Retail Technology | Tuesday October 29 2013

Luxury diamond retail brand introduces new customer-facing technology to improve customer service and deliver highly personalised shopping experiences instore

De Beers has this week announced the introduction of ‘For You, Forever,’ a new instore service that invites clients to have their De Beers diamond engagement ring individually crafted for them. 

Its brand ambassadors are on hand instore to guide customers through the process of selecting their desired setting and unique diamond using a specifically developed iPad tool. In each personal consultation, during which the client’s considerations are established, the De Beers provides original drawings and the inspirations behind its designs.

Specialist mobile development requirements

Developed by leading mobile solutions specialist Somo, the iPad application has been designed to enable the comparison of styles and diamonds. 

Exclusive to De Beers, the ‘For You, Forever’ instore tool allows clients to view each diamond individually through the eyes of an expert using the De Beers Iris [pictured]. Slowing down what the eyes see in an instant, the De Beers Iris replicates differing light conditions to illustrate a diamond’s cut. 

Customers can also view a shortlist of their favourite styles, share designs with others, and make their final selection to be crafted individually for them. 

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