‘Middle Mega Monday’ sets new records
By Retail Technology | Tuesday December 10 2013
Biggest UK online shopping day sees traffic up by 3.6% compared to first Monday of this month, as UK consumers make 120 million visits to online retail sites in one day
For the first time ever the second Monday of the month (9 December 2013), known as “Middle Mega or Cyber Monday,” was the biggest online shopping day of the year, eclipsing Mega Monday (2 December 2013), the previous record holder.
Data from Experian Hitwise, the online competitive intelligence tool, showed that British internet users made 120 million visits to retail websites on Monday 9 December, representing a 10.5% increase year-on-year from Monday 10 December 2012.
This confirmed its earlier predictions and resulted in a 3.6% increase compared to last week’s record breaking Mega Monday, which saw 115 million visits on 2 December 2013 alone.
The data also suggested that, on average, consumers spent eight minutes per site visit on Monday 9 December, equalling Cyber Monday 2013.
The sales gift that keeps on giving
As people shop later and later into December, Experian is predicting further peaks on Christmas Eve, with Boxing Day still on track to smash records as the biggest online retail day ever witnessed.
James Murray, digital insight manager for Experian Marketing Services, commented: “This is the first time that the second Monday of December (Middle Cyber Monday) has eclipsed the first Monday of December (Cyber Monday) in terms of online visits. This represents a dynamic shift in consumer behaviour and is disrupting the shopping trends that we have been observing for the last five years.
“As retailers get better at delivering before Christmas, the imperative to order online early is diminishing. With shopping becoming easier on the go, savvy consumers are also increasingly using the internet on mobile devices to browse, compare and shop where, when and how they want."
Murray added: "To make the most of these changing consumer shopping habits retailers need to ensure that they are engaging with customers in a consistent, meaningful and relevant way across all channels. ”
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