Latest e-commerce statistics for the festive period suggest online holds its own during festive season despite the lure of the High Street sales
Research released today from Postcode Anywhere has found twice as many consumers headed online this Christmas Day compared to the same period last year.
The address capture technology firm said how over 1.5 million addresses were completed via its online data platform as part of the ordering process on Christmas Day, compared to just 621,083 the year before.
E-commerce growth continues
However this growth was eclipsed by Boxing Day, where almost 3 million delivery addresses were captured, representing almost a 300% increase from the 1 million addresses looked up last year.
Of the customers looking to validate their addresses, over 32% used either a mobile or tablet device. Much of the traffic was attributable to the iPhone, which generated more traffic than any other tablet or smartphone. The Apple mobile device also accounted for 15% of all addresses captured, closely followed by the iPad at 11% and Android 6%.
Guy Mucklow, Postcode Anywhere chief executive, said: “The relentless growth in online shopping –- and ever-earlier sales -– means that more and more of us are taking to the web on Christmas Day to secure the best bargains.
Consumers build online confidence
“The success of online retail over Christmas 2013
proves that e-commerce can only go from strength to strength. After several years of tough recession, dwindling High Street footfall and steadily declining sales, it’s great to see that the industry is finally on the up. Consumer confidence is returning and sales are once again beginning to increase."
Mucklow added: “With millions of people in the UK either off work over the festive period, there’s still plenty of time for consumers to spend their Christmas money, though the massive Boxing Day spike is unlikely to be bettered this side of New Year.”