Molton Brown launches mobile websites
By Retail Technology | Friday February 14 2014
UK luxury goods retailer furthers omnichannel strategy with mobile commerce to provide a consistent customer experience and improve customer loyalty
The KAO Group, which owns Molton Brown, the British luxury goods company specialising in skincare products, has successfully launched mobile enabled websites across multiple regions including North America, Europe, Australia and Japan using Oracle Commerce.
Molton Brown, which distributed its products in more than 70 countries worldwide, plans to drive growth through the launch of m-commerce websites to provide an enhanced and consistent buying experience for its customers.
The company was able to launch the mobile sites rapidly using the provider’s Commerce Reference Store Mobile and now has access to a single management control platform across its store, online and mobile channels.
Strategic omnichannel deployment
“The launch of our mobile websites signals another step in our strategy for providing a truly seamless omnichannel experience for our customers,” said Tanay Taank, KAO Group director. “In this project, Oracle has demonstrated an expertise in delivering a best-in-class solution, with a rapid time-to-market implementation, accelerated by the Reference Store, within our desired budget.”
“To drive growth, innovative retailers recognise the need to provide a superior, consistent, and coordinated customer experience across all channels,” added Mike Webster, Oracle Retail senior vice president and general manager.
“Molton Brown’s use of Oracle Commerce to launch its mobile websites positions the company as one of the visionary retailers that truly places the customer at the heart of the business.”
