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UK continues to lead online shopping stakes

By Retail Technology | Friday December 13 2013

More consumers in the UK use the internet for shopping than other major countries, as well as using their mobiles more to go online, according to a new Ofcom report

The average annual online shopping bill increased from £1,017 to £1,175 in the UK during 2012, according to the latest annual International Communications Market Report, published by telecoms regulator Ofcom.

It also found almost three-quarters of the population (73%) buy goods for delivery via the internet at least once a month, while nearly one in four (24%) do so every week. 

Increased frequency and spend

And the UK is also spending more online per person than any of the other major countries surveyed. Adjusting for population size, the UK spends £307 per head more than Australia, the second highest country, and £615 higher than the average.

Some 70% of respondents in the UK also said they felt secure when paying for products on the web, compared with 62% in the US. By comparison, just 38% of consumers in France were confident with e-commerce payment services, along with 29% in Japan.

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