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Gulliver Travel Associates selects translation tech

By Retail Technology | Wednesday March 19 2014

Kuoni travel provider optimises worldwide customer experience with quality, localised content across 25 languages

Gulliver Travel Associates (GTA) has today announced it is using web translation technology to deliver a consistent and personalised customer experience to thousands of users in 185 countries worldwide.

As part of the Global Travel Services Division of Kuoni and a business-to-business (B2B) travel provider, GTA processing thousands of bookings per day in more than 25 languages online. 

Using the translation technology platform provided by SDL, GTA is able to localise tens of thousands of hotel and ground travel descriptions to its global customer base. The end result is a consistent customer experience, customised by language and culture, delivered around the world.

Human and machine translation
In order to support the considerable growth in translation volume experienced over the past few years, GTA uses a combination of products within the SDL Language Platform: SDL WorldServer and SDL BeGlobal. 

SDL WorldServer increases the efficiency of its human translation process, allowing GTA to go to market faster with reduced turnaround time; making it an even more competitive option for the hospitality and tourism businesses that are its customers. 

SDL BeGlobal machine translation technology enables GTA to handle the increased translation volumes and enter markets in new geographies at a lower cost and risk.

Timely and cost-effective
“Our global business of contracting hotel rooms and ground travel services is growing so fast we had to call ‘time out’ on traditional translation and look for an innovative solution that could cope with translating tens of thousands of product descriptions, drawn from 185 countries,” said Kevin Ashbridge, content and translation manager at GTA. 

“We confidently selected SDL BeGlobal machine translation to deliver quality localised content to our customers in a timely, cost effective manner, helping our customers be more successful with our platform.”

GTA’s booking sites – GTA retail, TravelCube and Travel Bound, as well as GTA wholesale – and XML system together generate over 21,000 hotels bookings daily.