Tinseltown Diners sets the mood
By Retail Technology | Tuesday September 2 2014
The diner chain is using in-store sound and vision technology to further express the brand’s personality at venues across the UK
London chain of American diners Tinseltown has rolled-out custom music, digital signage and sound system technologies to update and develop its brand experience across venues in London, Birmingham and Leicester.
The deployment by retail consumer experience Mood Media Corporation at Tinseltown venues includes the installation of a dozen 42” screens and a bespoke BOSE sound system in the Ealing and Wood Green branches.
Digital promotion
These screens are to be rolled out across the remaining sites, providing Tinseltown with a digital channel to promote the company and launch new products.
Mood’s displays also offer a remote-upload capability that will allow the brand to control the same video output across all its restaurants, ensuring further enhancement of the dining experience.
Mood is also providing each branch with a custom music channel that updates monthly and aligns with the brand’s personality.
Supporting the brand
Established in London in 1996, the Tinseltown restaurant chain is influenced by New York diners, serving a variety of menu items and milkshakes.
“We are very pleased to be working with Mood and delighted with the finished installations at Ealing and Wood Green,” commented a spokesperson from Tinseltown. “As an energetic and youthful company, we know our restaurants need to provide diners with the same, modern and upbeat experience as our food and milkshakes.”
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