Splash About updates online strategy
By Retail Technology | Wednesday September 3 2014
The safety swimwear brand has updated its website and online strategy, including the management of its PPC campaigns and SEO
UK safety swimwear, sun protection and buoyancy aid brand Splash About is updating its online selling strategy to drive sales of its core products and new ranges.
Splash About, which developed the first float jacket for Center Parcs, has appointed digital marketing agency PushON for the management of its full e-commerce infrastructure.
The project includes the rebuilding of the Splash About website using the Magento open source e-commerce software platform and the management of its online marketing strategy, including PPC campaigns and SEO.
Lesley Beach, financial and operations director at Splash About, commented that PushOn was well placed to drive growth for the Splahsh About brand into new territories. “We are looking forward to driving online sales of both our core products as well as driving our new product ranges and designs.”
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