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New report reveals grocery going mobile in UK

By Retail Technology | Thursday May 11 2017

A new report has revealed that 40% of all online grocery purchases in the UK are now done on mobile

The UK FMCG Deep Dive – Taking Stock of the Future of Grocery report from Criteo sheds light on some fascinating ecommerce trends in the UK FMCG market.

These include 7% of all grocery shopping in the UK being purchased online, more than Spain, the Czech Republic and Netherlands combined; analysis of common search terms showing that ‘traditional’ British foods such as teas and sausages are being overtaken by European influences such as coffee and pizza; click and collect becoming one of the major drivers of eGrocery in the UK with “bricks & clicks”  hypermarkets having the advantage over Amazon and fresh foods being bought as often as cupboard items.

Ben Cooper, MD, Europe, Criteo sponsored product said: “Ensuring that both physical and online retail stores are closely aligned, keeping abreast with changing market needs, offering best-in-class customer service, and products that live up to their  brand’s promise will give them the advantage. The reward? A weekly presence in the baskets of  their loyal online customers.”

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