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Consumers want AI in theme parks

By Retail Technology | Thursday June 8 2017

A new survey has revealed that 85% of consumers in the US, UK, China, Japan and Malaysia want theme parks to use artificial intelligence (AI) systems for ID verification

Chinese visitors are keenest, with 92% in favour of allowing AI systems to recognise them using physical attributes. Although fingertip recognition is the most popular individual method of verification across the five countries (selected by 32%), China is the exception, with facial recognition being the number one choice among visitors (41%). Palm-recognition was favoured by only 15% overall.

The figures are from the Omnico Theme Park Barometer, surveying expectations of 3,470 consumers in the five countries who have visited a park within the last two years.

“Theme park visitors want to be part of the revolution in technology,” said Mel Taylor, CEO, Omnico Group. “Everyone can see how AI and other advances such as virtual and augmented reality will take the hassle out of visits. It’s time for operators to recognise that technology is essential to giving visitors the enjoyable, all-round experience they now demand.”

The survey found that 89% of visitors across the five countries also want virtual reality technology to help them get more out of theme park visits by using headsets to choose rides (selected by 37%), restaurants, hotel rooms and souvenirs, to obtaining a bird’s eye view of the park on arrival (36%).

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