Fashion retailer Arcadia Group has rolled out an in-store online ordering service for its top brands
The new service is now in 1,400 Topshop, Topman, Miss Selfridge, Evans, Burton, Dorothy Perkins and Wallis stores.
It was developed by its tech partner Red Ant
to improve in-store sales, efficiencies and customer service.
The dedicated assisted sales application connects online with offline to bring all the benefits of the website to the physical store.
Designed as a fully branded customer-facing application, the system allows sales colleagues to provide a speedy, well-informed service for customers, reflecting each brand’s existing online shopping experience.
The iPad application fully integrates with existing retail web services, systems and data from across the business.
says that it has received very positive feedback from customers and colleagues alike as the service has been enhanced in response to feedback. Commercially, the service has proved to be an important addition to Arcadia’s multichannel offering, and now accounts for more than 5% of online sales.
Simon Pritchard, group digital director of Arcadia Group, said: “With online ordering in store, combining Red Ant’s technology and wider industry experience with a highly customer-focused, evidence-based development process has delivered a major advance against our ambitions to provide a richer and more connected experience in store.”