US pharmacy chain Rite Aid is using a new online platform as part of its commitment to innovation
The company is working with RangeMe, which streamlines new product discovery between product suppliers and retailers with its platform Rite Aid
's category buying teams will now have the ability to efficiently source trending consumer-ready products faster than ever before.
"We strive to provide a tremendous in-store experience for our customers and that starts with our product offerings," said Bill Bergin, group VP of health & beauty at Rite Aid. "With RangeMe, we can now scale our discovery efforts and continue to source products that are unique and meaningful for our customers."
Nicky Jackson, founder and CEO at RangeMe added: “Consumers are open to trying new brands as trends are becoming the primary driver of purchasing decisions. RangeMe looks forward to working with the Rite Aid team and supporting them in their efforts to bring unique products to their customers and differentiate their brand."