According to the IMRG Capgemini e-Retail Sales Index, online retail sales were up 16.4% year-on-year in August
That means August was the best performing month this year for retail growth.
The Home sector had a particularly strong August, with 20.5% year-on-year growth and an impressive average basket value (ABV) of £130.
Clothing also showed good growth at 17.9%, the best performance for this sector in 2017, and with an ABV up £9 year-on-year.
These high-performing sectors both contributed to the highest overall ABV for the month of August in five years.
However, it wasn’t such a rosy August for Electricals, which suffered its fifth consecutive month of negative growth – the longest sustained period of negative growth for this sector since the Index started tracking it in 2003.
Outside of the sector-specific growth, multichannel retailers saw 17% growth, following three months of single-digit only growth (the first time that had happened since February 2015).
Justin Opie, managing director, IMRG said: “Online sales growth for multichannel retailers has been on a general downward trend in recent months and, while it’s too early to say whether this spike indicates the start of a reversal to this trend, there are other data-points that may help us
understand what is happening. During Q2 of this year, click and collect penetration exceeded 30% of online orders for multichannel retailers.”
The IMRG Blujay Home Delivery review 2017 further indicated that the ability to combine click and collect with other shopping activity was the second most popular reason for choosing it.